Transforming Housing and Property Management Through Data-Driven Innovation

Woonstad Rotterdam is a dedicated housing corporation committed to providing well-maintained and affordable homes to over 100,000 residents in Rotterdam. With a primary focus on social housing in Rotterdam, the organization strives to create pleasant and sustainable living environments. With a strong focus on quality of life in neighborhoods and the long-term sustainability of properties, Woonstad Rotterdam ensures attention is given to the needs and interests of both current and future tenants. The goal is to maintain a real estate portfolio that contributes to a high-quality living experience in Rotterdam—both now and in the future.

Within this framework, the Portfolio Management department oversees the maintenance and investment activities of the real estate portfolio. This department coordinates planning, maintenance, and major investment projects as efficiently as possible.

Before our collaboration, the department’s data management processes primarily relied on spreadsheets and on-premise databases. A considerable amount of work—including exporting, adjusting, and integrating data—was performed manually. While this approach provided a starting point, there were clear opportunities to enhance efficiency, accuracy, and scalability. By implementing the right tools and automation, we unlocked greater potential for advanced data analytics, enabling deeper insights and more strategic decision-making in property management.

The main challenges of the department included ensuring tasks were performed in the correct sequence, avoiding redundant work, and emphasizing preventive maintenance. All activities were conducted within established financial frameworks and aligned with strategic goals, ensuring efficiency and a focus on long-term outcomes.

To overcome these challenges, we established a solid data infrastructure, centralizing all relevant department data in a secure cloud platform. This single source of truth improved documentation, transparency, and accessibility across departments.

One of the key improvements was the automation of data loading processes, significantly reducing the need for manual intervention. Data is now updated daily, ensuring greater accuracy and consistency.

This scalable and sustainable solution enables dynamic data processing and long-term operational efficiency, supporting a more data-driven approach. As a result, Woonstad Rotterdam now benefits from an integrated planning system that provides full visibility into the entire real estate portfolio. The system offers insights into maintenance activities and large investment projects, helping stakeholders better align their planning.

Additionally, automated alerts identify opportunities to optimize scheduling, reduce redundancy, and ensure tasks are executed in the correct order for maximum efficiency.

“Aurai has been a tremendous help in professionalizing the various data analyses we conduct in the real estate sector. It’s made our work more efficient—and even more enjoyable.”
— Jonneke Aartsen, Manager Portfolio

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